Are Young People Even Reading?

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Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting writers and more, in this special SXSW interview.

Find out more about Wattpad: A global multi-platform entertainment company that is unleashing the full potential of stories to the world, in any format. Its flagship app, Wattpad, is home to a community of more than 70 million people who spend over 22 billion minutes a month engaged in original stories. To find more about how Wattpad helps brands build engagement with millennial and Gen-Z consumers, visit Wattpad’s Brand Partnerships site.