Mindshare North America was recently recognized with four awards for their work on Racing the Sun with Volvo, CNN – Courageous Studio, and Grey. For Volvo’s redesigned XC60s, four cars at U.S. totality locations delivered branded content live streams on CNN – wrapped around live eclipse video and on-the-ground viewing. Content, on Facebook Live, Oculus and the CNN app, was the most watched live virtual reality event in history.
At the 2017 MediaPost Creative Media Awards, this activation won for both Content Marketing and VR/AR. At the Digiday 2017 Video Awards, it was awarded Best Brand Video Destination or Channel and Best Multiplatform Video Campaign. Drive on!
