Excerpt: Swiss International Air Lines debuted a web ad that uses augmented reality (AR) to show an immersive view of its new business cabin, according to a press release shared with Mobile Marketer. Smartphone users can navigate a computer-generated version of a jet’s interior and tap on “hot spots” to view more information about dining and video entertainment choices onboard.
Swiss worked with media agency Mindshare and immersive interactive technology group Coffee Labs to create the immersive WebAR vertical video ad. They developed the AR experience, which doesn’t require a separate app download, using the Google Marketing Platform. Clicking on a banner ad opens the AR experience that begins by showing a virtual flight attendant transposed over a smartphone user’s real surroundings, as a video demonstration shows.
For more details, read the full piece in Mobile Marketer.
