Mindshare

Background: This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, it is not buying the company itself, but the seven-person team and the technology.  No financial details of the deal were released. The six-year-old Utah startup…

Many companies now use big data to optimize their marketing efforts, but what about broader company initiatives? eMarketer’s new report explores how some companies are using marketing data to power their product and merchandising efforts, featuring in-depth insights from…

Broadcasting & Cable has selected Mindshare NA’s Dan Eckrote, Managing Director as one of its Top Media Planners and Strategists – a list that honors the best and brightest talent in the industry. Dan is one of only eight leaders…

Background: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its…

Ad Age has the scoop on the new TV campaign for Annie’s Homegrown, launching today, with creative from Pereira O’Dell and media handled by Mindshare. Read an excerpt below and see the full piece here. "The campaign launches on Monday…

Background: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media platforms, allowing them to set personal limits and restrictions. Details and Implications: Users are now able to…

Background: Google exited China in 2010 because it said it no longer wanted to offer a censored experience on Google.cn (Forbes says it was also because Google was behind Baidu in the market, with only a 31% market share compared…

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello to Eli Sandoval, who works on the Planning team in Portland and is moving to our…

The crowds at San Diego Comic-Con are claustrophobic, sweaty, and contagiously happy.  This year’s convention was no exception. The throngs of caped fans and sword girded cosplayers swarmed the humid convention center and Gaslamp district. Although the high humidity…

Background: Amazon held its fourth annual Prime Day on July 16th. A holiday created for its loyal Prime customer base (now 100 million and counting) enticing them with over 1 million deals, including hefty discounts on Amazon’s own Echo,…

Background: Three FAAMG companies and Twitter reported earnings this week – it was a mixed bag of results. Details and Implications: Amazon: Q2 revenue failed to meet expectations, posting $52.9bn vs an expected $53.41bn. But, net income rose to $2.5bn for the quarter…

On this episode of Culture Vulture Live: Nicole McCallum takes a deep dive into Mindshare’s "Great Expectations" trend. As companies like Amazon, Uber, and Netflix push the boundaries of speed and service, consumer expectations are changing, forcing other brands…