Congratulations to our BlackRock and Tyson teams, winning three awards last week at The Drum’s Digital Trading Awards USA! Now in their third year, these annual awards honor the very best in programmatic performance and adtech across the U.S.
Our Tyson team won both the Grand Prix – the biggest honor of the competition – and the award for Best Digital Trading Team/Desk. Leveraging mPlatform, we created a bespoke tech stack and programmatic team to deliver on Tyson’s goals and serve as the engine to fuel their data strategy, specifically focused on (1) winning with purchase-based data, (2) validating with deterministic data, and (3) connecting with behavioral, contextual, and data to create a unified consumer profile.
Our BlackRock team won Best Campaign Optimization for their work with predictive data provider iSentium, whose platform uses social sentiment to predict daily fluctuations in the global financial markets at an index level. The team has used that predictive signal to optimize BlackRock’s media buys and creative messaging across search, social, and programmatic in real-time.
This is the second consecutive year that Mindshare has won big in the The Drum’s U.S. Digital Trading Awards – last year we also won Best Digital Trading Team for our work with Kimberly-Clark and received a high commendation in that same category for our programmatic buying work with General Mills.
These wins come on the heels of numerous other recent accolades for the agency. Just recently, one of our rising stars was honored in The Drum’s 50 Under 30 for her work in emerging technologies and gender equality & LGBTQ activism. And last month, Mindshare was named the MMA’s Mobile Agency of the Year at the SMARTIES Awards, with teams across the U.S., Australia, Canada, China, India, Indonesia, and more picking up SMARTIES wins for their campaign work.
To learn more about The Drum’s Digital Trading Awards, and to see the full list of winners, check it out here.
