Last week, Mindshare took home three awards at the 2018 North American Effies, the awards that celebrate the most effective work in marketing communications. Our team in Canada won two Silver awards for their work with U by Kotex and partner agencies on “It’s Me It’s Not My Period” and our team in the U.S. (in Portland) won Silver for their work with Nike and partner agencies on “Breaking2.” In fact, Mindshare actually led the way for Canadian wins; the winning U by Kotex campaign used a social experiment to challenge the stigma around periods.
Category: Youth Marketing
Silver for U by Kotex (Kimberly-Clark) in “It’s Me It’s Not My Period”
Agencies: Mindshare, Ogilvy, Veritas Communications, Barrows
Category: Personal Care
Silver for U by Kotex (Kimberly-Clark) in “It’s Me It’s Not My Period”
Agencies: Mindshare, Ogilvy, Veritas Communications, Barrows
Category: Brand Experience: Live
Silver for Nike’s “Breaking2”
Agencies: Wieden+Kennedy, Mindshare, Dirty Robber, Uncle Toad’s Media Group
These wins follows a number of recent awards for the agency, including Christine Peterson being named to the 2018 Power List, along with wins at the Cynopsis Social Good Awards, Ad Age’s Creativity Awards, Crystal Awards, Digiday Video Awards, Shopper Innovation Awards, and more.
