Meet our SXSW team

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Each year, Mindshare North America has a team of five Rising Stars who head to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so be sure to follow along and check back for updates!

Jackie Manning is a Planning and Strategy, Senior Associate in Chicago. Her role is to work cross-functionally with internal teams and partner agencies to develop and execute multi-channel strategies.

Lachezar Arabadzhiev is an Insights and Analytics Manager in Toronto. Lacho helps clients translate their business goals into executable data-driven solutions.

Sharon Choi is a Planning and Strategy Manager in Atlanta. Her role is to strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

Jared James is Planning, Senior Associate in New York. His role is to developing media strategy and plans, and make insightful recommendations.

Kayla O’Leary is an Associate Director, Digital Investment in Los Angeles. She works with clients to help create and implement innovative, strategic and cost-effective ideas.