MediaPost has named Mindshare, the global media agency network that is part of WPP, as Media Agency of the Year. In their Agency of the Year awards, MediaPost celebrates the best in class of the advertising industry; they award the companies that demonstrate the best vision, innovation, and industry leadership. As part of that, Mindshare will be honored at a special event in New York on January 23.
These wins come on the heels of numerous other honors for Mindshare this year. Over the last few months, Mindshare has been awarded Cannes Lions’ Media Network of the Year, MMA’s Global Mobile Agency of the Year, Festival of Media Global’s Network of the Year, and the most awarded agency at Adweek’s Media Plan of the Year. In addition, the agency has been recognized with other top industry honors at The Drum’s Digital Trading Awards, The Effies, the WPP’ed Cream Awards, and more.
Innovation and Growth for Mindshare
These wins also come on the heels of substantial growth and innovation for the agency, bringing new offerings and ideas to clients that provoke the industry, with purpose. In fact, just last week, Mindshare won its global media review with Lufthansa and expanded its remit.
This year, Mindshare USA launched the NeuroLab, which uses medical-grade EEG (electroencephalogram) and GSR (galvanic skin response) technology to measure second-by-second, non-conscious neurological responses to brand stories and media. In doing so, the agency is able to help clients pressure test different ideas and strategies, as well as bust long-held industry myths around marketing and media. For example, the NeuroLab is also used as part of Mindshare USA’s sonic consultancy, helping brands build their own unique audio DNA.
In 2019, Mindshare USA also launched season two of Media Dystopia, a series that imagines the potential fates of media based on the provocations that many industry players would prefer to ignore. The program has helped Mindshare future-proof its clients’ businesses, with season three coming to the 2020 Consumer Electronics Show.
