Laziness Is In Our DNA: Mindshare’s Culture Vulture Live

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On this episode: Dan Richardson takes a closer look at a trend we’ve identified as “Extreme Exchanges.” Look at any category from retail to food, travel to media, and you’ll see two extremes in action, with efficiency at one end of the spectrum and immersion at the other. Here’s what marketers should know about consumer behavior and activating against those two extremes.