The Kimberly-Clark Mindshare Paid Search Team has won a 2018 Kenshoo Infinity Award for best use of an e-commerce insights strategy! The team’s challenge was to improve cross-channel performance, widen brand awareness, increase revenue, and scale Kimberly-Clark’s online presence. Mindshare leveraged Kenshoo E-Commerce, effectively scaling their operations while yielding a 44% increase in return on ad spend (RoAS). Congrats, team!
For more information, Kenshoo shared the full case study.
