Excerpt: “We all have our own set of data. We need commonality,” said Gibbs Haljun, total investment lead at Mindshare U.S. “Say what you want about Nielsen from a measurement standpoint, the reality is it is a common currency or measurement platform that is used across linear viewing. When I have data that is not common — Disney has data, NBCU has data — unless I can blend that all together, it all operates in a vacuum. And that doesn’t help me differentiate if I’m reaching three people or the same person three times.”
For more insights, read the full piece in The Hollywood Reporter.
