CES®

Mindshare@CES is a curated experience that brings the most relevant, inspiring news and events from CES® to our client guests. We introduce dynamic partners and offerings, feature inspiring conversations, and, of course, highlight the most innovative debuts from the CES® show floor. Through the week, we reveal how technologies add value to brands and affect consumers’ everyday lives.

CES 2018 Takeaways

Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR. Want more? Find the complete takeaways deck below. CES 2018 Mindshare Insights by Mindshare North…

POV: CES 2017 Takeaways

Background: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives. Life+ and The Connected World As Cindy…

Ad Exchanger: Can Apple’s billboard shift the conversation to consumer privacy?

ICYMI, Apple posted a billboard outside Springhill Suites Marriott Hotel in Las Vegas: “What happens on your iPhone, stays on your iPhone.” Joe Maceda, our Chief Instigation Officer, talks to Ad Exchanger about hot topic: data and privacy. Excerpt: “I think if…
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CES Tour by Mindshare North America’s Life+

Rachel Lowenstein, Manager of Strategic Innovation, Life+, gives us a tour of the CES 2018 show floor!
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Mindshare at CES 2017: Opening Cocktails and VR

We held our opening night cocktail reception and got a sneak peek of what to expect at #CES2017 thanks to AOL’s Jesse Chambers. Mindshare leaders and clients explored VR tech and content from partners at USA TODAY, Discovery, JauntVR…
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The Must See at CES, Part 2

CES is the world’s gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in…
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Mindshare at CES 2017: The Tech Trends We’re Following

From AI to augmented and virtual reality, we’re excited about the new tech trends here at #CES2017. We’re even more excited about how brands and consumers alike will adapt to these trends throughout commerce, their homes, gaming, and more….

Mobile Commerce Daily: Yahoo discontinues Radar chatbot, providing important warning to other brands

After only a few months, Yahoo is discontinuing Radar, its chatbot-like travel assistant, providing the first inkling of doubt in the otherwise promising rise of chatbots as a commercial interface. The chatbot was launched this summer and aimed to compete…

Campaign: CES was all about autonomy – except when it came to women

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare’s Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a look at whether the CTA lived up to the promise for CES to be a…

POV: CES Best In Show

Photo Courtesy of CES Photo Gallery The Consumer Electronics Show (CES) in Las Vegas is the biggest innovation show in the world. Mindshare has walked the halls to curate for you the best in show:   Everything is connected & everything is…

Mobile Marketer: Adaptive Mobility at CES

LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile…

Campaign: Connected Shopping at CES

LAS VEGAS — Retail has emerged as one of the most important verticals at the Consumer Electronics Show. New devices on the show floor help consumers engage with brands and purchase. You can’t even mention drones without discussing how…

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CNBC: Google cracks down on ads tracking you across the web

Excerpt: "What’s interesting is this seems like a first step, not just on Google’s part but as an industry as a whole, where they are…

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