POV

On y va sur La Croisette! That was my initial reaction when I heard I had the incredible opportunity to attend the Cannes Lions International Festival of Creativity as a Young Lions on behalf of Mindshare. As a dual-citizen…

Background: Snap is launching ‘Snap Originals’ – a host of new original series as its first move into scripted programming. Details and Implications: With its audience in decline – losing 3 million daily users in the second quarter of 2018 – and…

Background: It’s the first quarterly earnings roundup of 2019 from the tech giants. Here’s what you need to know. Details and Implications:   Alphabet: Revenue for Q4 2018 grew 22% year-on-year from $32.32bn to $39.28bn beating Wall Street expectations of $38.9bn. Alphabet’s ad…

Background: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates. Details and…

It’s time to meet your new co-worker, Alexa. She’s already become a permanent house guest – Amazon sold tens of millions of Alexa-enabled devices during the holiday season. As we leverage voice assistants more and more to make running a…

Background: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018. Details and Implications: Responsibility & Trust: The motto this year was ‘Take C.A.R.E.’ standing for Curiosity, Action, Responsibility and Experience….

We catch up with Joanna Lambert, General Manager Finance and Technology at Verizon Media Group (formerly Oath) live from CES, the world’s biggest tech and innovation gathering. We get the scoop on their new re-brand, and discuss the challenges…

Making predictions is a precarious business. The improbable is increasingly the probable, whether Leicester City F.C, the Cubs, Trump or Brexit. Thankfully digital has always been somewhat predictable; you simply can’t keep an old digital trend down. They just…

There’s a scene in the original Willy Wonka where all the kids run from school to Bill’s Candy Store. He starts handing out scrumdiddlyumptious candy to the (slightly greedy) ecstatic children. Song breaks out and the kids are having…

Excerpt: There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in “secular decline” in its 2019 Publishers A-List. From a media perspective, print publishers have a unique…

Consumers Would Rather Tap Than Wait, and That’s Good News for Mobile Wallets   Let’s face it. None of us likes to dip, even though we know it’s good for us. If you are unfamiliar with dipping, it’s the newest way…

The 2017 Q1 results are in, and here is our regular round-up of the usual suspects. Alphabet/Google: How Deep Was the Wound? For the moment it appears the recent brand safety issues have only inflicted a flesh wound. Alphabet delivered…