Mindshare NA’s Guide to SXSW 2016
Coming to SXSW Interactive? Let Mindshare be your guide. We’ve put together a list of must-see sessions, top restaurants, transit tips, and more. From panels on the Internet of Things to info on Austin’s bat colony, we’ve got you…
Helping you navigate SXSW 2019 – our tips, picks and tricks
SXSW in Austin returns on March 8, bringing together some of the brightest minds in technology and culture. More than just an ordinary marketing conference, the festival looks at the impact of technology on society from every angle –…
Mindshare@SXSWi: Nightcap, Day 1
SXSW 2017 is starting to introduce us to new types of technology: virtual reality, augmented realty, social media connectivity, and the Internet of Things…
Okay, obviously I’m kidding. Bad joke? Maybe. Did you smirk or smile in your head? Hopefully.
Anyway:…
SXSW Round-Up: Three Key Themes from the Past Week
Background:
SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle. From discussions on advertising to digital activism, government regulations, entertainment, and…
MediaPost: Preparing For Cultural Curveballs At SXSWi
With 24 minutes left, the Patriots came back from a 25-point deficit to beat the Falcons at the Super Bowl. During La La Land’s acceptance speech at the Oscars, it’s announced that Moonlight is the actual winner of Best Picture. Pokémon Go…
Mindshare@SXSWi: Nightcap, Day Two – featuring GroupM’s Cary Tilds
Rachel and Amanda here! Despite some rainy conditions in Austin, there were numerous shining moments from SXSWi day two – from sitting on a panel, to interviewing GroupM’s chief innovation officer Cary Tilds, and more. Check it out below!
This…
Mindshare@SXSWi: Interview with Devon MacDonald, CSO for Mindshare Canada
What industry will autonomous living disrupt next? What’s one tech trend that marketers aren’t paying enough attention to? Mindshare NA’s Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed Devon MacDonald, Chief Strategy Officer for Mindshare Canada, out in Austin to…
AdAge: SXSW Preview: A lot more than booze and tacos
Excerpt:
Those who complain that navigating the conference brings on "South by Southwest fatigue might be doing the event wrong," says Mindshare Canada Chief Strategy Officer Devon MacDonald. "The content turns over and expands every year. There are 20 or…
Mindshare@SXSWi: Interview with The New York Times’ Marc Lavallee
Where is mobile messaging and AI going next? And what should brands take away from the heavy focus on politics and tech for social good at SXSWi? Mindshare NA’s Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed The New York…
MINDSHARE@SXSWI: WAKE UP, AUSTIN – MONDAY, MARCH 13
Good morning from the bat city! After freezing yesterday (I’m from Los Angeles!), the temperature is expected to rise a bit today. As more film and music folks roll into town for their respective festivals, there are still plenty…
SXSWi: The Future of Retail
Provocative debate, surprising hypotheses, and complex predictions are the hallmarks of SXSWi. On Day 2, the $5 Trillion Question: What’s the Future of Retail? panel proved to be one of the more impressive and animated sessions I have attended for some…
Being Woke is Not an Adaptive Marketing Strategy: Mindshare@SXSW
Urban Dictionary defines “woke” as follows: “Although an incorrect tense of awake, a reference to how people should be aware in current affairs. ‘While you are obessing with the Kardashians, there are millions of homeless in the world. STAY WOKE.’"
The first…
