SXSW®

SXSW Interactive is the “experience” festival, and [email protected] discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Mindshare NA’s Guide to SXSW 2016

Coming to SXSW Interactive? Let Mindshare be your guide. We’ve put together a list of must-see sessions, top restaurants, transit tips, and more. From panels on the Internet of Things to info on Austin’s bat colony, we’ve got you…

Helping you navigate SXSW 2019 – our tips, picks and tricks

SXSW in Austin returns on March 8, bringing together some of the brightest minds in technology and culture. More than just an ordinary marketing conference, the festival looks at the impact of technology on society from every angle –…

[email protected]: Nightcap, Day 1

SXSW 2017 is starting to introduce us to new types of technology: virtual reality, augmented realty, social media connectivity, and the Internet of Things… Okay, obviously I’m kidding. Bad joke? Maybe. Did you smirk or smile in your head? Hopefully. Anyway:…

SXSW Round-Up: Three Key Themes from the Past Week

Background: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle. From discussions on advertising to digital activism, government regulations, entertainment, and…

MediaPost: Preparing For Cultural Curveballs At SXSWi

With 24 minutes left, the Patriots came back from a 25-point deficit to beat the Falcons at the Super Bowl. During La La Land’s acceptance speech at the Oscars, it’s announced that Moonlight is the actual winner of Best Picture. Pokémon Go…

[email protected]: Nightcap, Day Two – featuring GroupM’s Cary Tilds

Rachel and Amanda here! Despite some rainy conditions in Austin, there were numerous shining moments from SXSWi day two – from sitting on a panel, to interviewing GroupM’s chief innovation officer Cary Tilds, and more. Check it out below! This…
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[email protected]: Interview with Devon MacDonald, CSO for Mindshare Canada

What industry will autonomous living disrupt next? What’s one tech trend that marketers aren’t paying enough attention to? Mindshare NA’s Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed Devon MacDonald, Chief Strategy Officer for Mindshare Canada, out in Austin to…

AdAge: SXSW Preview: A lot more than booze and tacos

Excerpt: Those who complain that navigating the conference brings on "South by Southwest fatigue might be doing the event wrong," says Mindshare Canada Chief Strategy Officer Devon MacDonald. "The content turns over and expands every year. There are 20 or…
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[email protected]: Interview with The New York Times’ Marc Lavallee

Where is mobile messaging and AI going next? And what should brands take away from the heavy focus on politics and tech for social good at SXSWi? Mindshare NA’s Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed The New York…

[email protected]: WAKE UP, AUSTIN – MONDAY, MARCH 13

Good morning from the bat city! After freezing yesterday (I’m from Los Angeles!), the temperature is expected to rise a bit today. As more film and music folks roll into town for their respective festivals, there are still plenty…

SXSWi: The Future of Retail

Provocative debate, surprising hypotheses, and complex predictions are the hallmarks of SXSWi. On Day 2, the $5 Trillion Question: What’s the Future of Retail? panel proved to be one of the more impressive and animated sessions I have attended for some…

Being Woke is Not an Adaptive Marketing Strategy: [email protected]

Urban Dictionary defines “woke” as follows: “Although an incorrect tense of awake, a reference to how people should be aware in current affairs. ‘While you are obessing with the Kardashians, there are millions of homeless in the world. STAY WOKE.’" The first…

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BlackRock wins at the Gramercy Institute Strategy Awards

Congratulations to our BlackRock team, named winners in the Gramercy Institute’s Financial Marketing Strategy Awards! Now in its 16th year, the Gramercy Institute brings…

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