CES®

Background: In its 50th year, CES saw over 175,000 attendees and 3,800 exhibiting companies over the course of four days. Here’s what you should know about the main trends and their impact on consumers’ everyday lives. Life+ and The Connected World As Cindy…

Excerpt: This year, brands tried to utilize the popularity of emerging formats like video, and they kept politics in mind when creating assets while inspiring their fans through acts of social good. https://twitter.com/DegreeMen/status/855147095723999232 Degree Men, #RedefineWhatsPossible This 360-degree video invited fans to experience…

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare’s Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a look at whether the CTA lived up to the promise for CES to be a…

The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!). “One needs to be careful…

Excerpt: Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data. Rachel Lowenstein, manager of strategic innovation at Mindshare North America’s…

From smart lawnmowers to budget-friendly VR Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology over the past decade, the enormous gathering has…

Alexa, tell me what’s next for the Consumer Electronics Show – and what’s actually different for marketers from years prior. It won’t surprise anyone to hear that a big point of interest at CES will be voice technology and its…

Get your virtual tour of CES 2017, with Jeff Malmad as your guide. Jeff walks us through the show floor to see VR headsets turned home theaters, Amazon-connected refrigerators, and more. And yes, he did lose at rock-paper-scissors to a…

We’ve collected a whole year of Mindshare "Point of View" articles to give you a complete picture of how the industry has evolved in 2017. All POVs are written in the moment and were correct at the time of…

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do that it means that we need more data and more information from consumers from providers,…

“You can’t roll into CES and do it haphazardly and think that random conversations you have in a hotel lobby or casino floor is going to result in something that’s going to change the way you market for your…

Excerpt: Bad day? Your home is there for you Smart devices get intimate details about the products we use and our preferences. Someday, they’ll likely be able to read the context behind our requests, and offer up suggestions. If you’re stressed, that…