CES 2019 Takeaways
We’ve wrapped up the key takeaways from this year’s CES, taking a look at the main themes and the top areas of focus.
Three key themes of this year’s show:
Infrastructure
On display were tech elements that will support and enable the…
Media in Canada: CES 2019 Perspectives – Mindshare
Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me.
Talk to Me. Voice based assistants exploded onto the market last year. This year and for…
CES 2019 Show Floor Highlights
Rachel Lowenstein, Associate Director Invention+, gives us a tour of the best highlights from the show floor at CES.
Media Village: CES 2019 – On Incidental Loyalty and Autonomous Driving
Alexa, tell me what’s next for the Consumer Electronics Show – and what’s actually different for marketers from years prior.
It won’t surprise anyone to hear that a big point of interest at CES will be voice technology and its…
Adweek: 5 Ways Artificial Intelligence Will Continue to Shape Marketing
Excerpt: The past year saw AI emerge as a necessity in the industry. In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways.
Holistic media buying
The fact that consumers habitually juggle content streams has long…
Campaign: A call to action around gender equality at CES
Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater…
MediaPost: The Connected Everyday Shopper Show
The Consumer Electronic Show should now be called the Connected Everyday Shopper show, because the speed at which Internet of Things technology is converging into everyday products was front and center this year in Las Vegas. The driving forces…
Ad Age: 5 Things We Learned About Connected Home at CES
Excerpt:
Bad day? Your home is there for you
Smart devices get intimate details about the products we use and our preferences. Someday, they’ll likely be able to read the context behind our requests, and offer up suggestions. If you’re stressed, that…
Interview: Welcome to the Media Multiverse
The reach of broadcast programming is waning. Consumer attention stretches across an increasing number of devices, screens, and experiences. As more of our entertainment options become extensions, sequels, or spinoffs of existing franchises, will consumers embrace non-linear, mosaic storytelling…
The Must See at CES, Part 1
CES is the world’s gathering place for all who thrive on the business of consumer technologies, and Mindshare North America is on the ground in Las Vegas to see what trends will be top of mind for everyone in…
AdWeek: Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google…
Excerpt:
As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home—with their rapidly expanding sets of AI…
Forbes: Alexa, Get Me A Promotion
It’s time to meet your new co-worker, Alexa.
She’s already become a permanent house guest – Amazon sold tens of millions of Alexa-enabled devices during the holiday season. As we leverage voice assistants more and more to make running a…
Latest
NewFronts Debrief: Vudu
Mindshare’s Grace Smith, Director, Digital Media Investment, shares her insights from Vudu’s Upfront.
1) What was the big talent onstage?
Stefanie Jay, General Manager, WMG
…
