SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.

Don’t Story-Tell, Story-Make

‘Life moves pretty fast, if you don’t stop and look around once in a while.’ Not only is this my favorite quote of all time, but this is a big theme at SXSW. Change is constant. It’s seemingly the…

Is Privacy Dead?

“Privacy is dead.” – One of the first things I heard walking into day two of the SXSW Interactive sessions. There are various programming trends at this year’s convention – automation is a big one. Everything from transportation and…

Data and Vision are Interdependent

As first-timer at SXSW, I had some expectations about the speaker line-up and vibe of the entire conference. As soon as I landed in Austin, I was blown away by how large the event was. The festival is expected…

Helping you navigate SXSW 2019 – our tips, picks and tricks

SXSW in Austin returns on March 8, bringing together some of the brightest minds in technology and culture. More than just an ordinary marketing conference, the festival looks at the impact of technology on society from every angle –…

Meet our SXSW team

Each year, Mindshare North America has a team of five Rising Stars who head to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the…

Your SXSW Rap Video, Courtesy of Mig Mora

Or as Ad Age put it in their SXSW live blog, SXSW InterRAPtive. Check out the video from Miguel Mora, Associate Director, Invention Studio, Mindshare North America, rapping about his time on the ground in Austin (scroll down to Wednesday, 10am).  

The United Nations of Innovation: Reviewing the SXSW Trade Show

I was told that everything is bigger in Texas, and let me tell you, the SXSW Trade Show was no exception. Walking into the space can be overwhelming – it’s a large convention room the size of a few…

Fly By From South By, Part 3

Mig Mora, Associate Director of Mindshare’s Invention Studio, chatted with Reddit CEO Steve Huffman above the evolution of online conversation, his ideal SXSW panel speakers, and how there is more to a person than their real world identity.

Fly By From South By, Part 2

Mindshare NA’s Mig Mora caught up with Lindsay Nelson, CMO of Vox Media, at SXSW. Vox Media, Inc. currently runs eight editorial brands: SB Nation, The Verge, Polygon, Curbed, Eater, Racked, Vox, and Recode.

Fly By From South By, Part 1

While on the ground in Austin Texas at SXSW, Mig Mora of the Invention Studio caught up with Sebastian Tomich from the New York Times.  

Hey Google, Do You Understand What I Am Saying? Mindshare@SXSW

How we interact with computers has evolved a great deal and with the growth of Voice, it’s only gotten easier for the consumer to get what they want from their devices. Today, you can interact with a smart speaker…

Being Woke is Not an Adaptive Marketing Strategy: Mindshare@SXSW

Urban Dictionary defines “woke” as follows: “Although an incorrect tense of awake, a reference to how people should be aware in current affairs. ‘While you are obessing with the Kardashians, there are millions of homeless in the world. STAY WOKE.’" The first…


BlackRock wins at the Gramercy Institute Strategy Awards

Congratulations to our BlackRock team, named winners in the Gramercy Institute’s Financial Marketing Strategy Awards! Now in its 16th year, the Gramercy Institute brings…