Digiday: ‘Three-dimensional chess’: The messy modernization of the media seller

By Lucia Moses

Share on Facebook


Publishers have done a good job organizing their sales teams by industry, but the biggest challenge is in execution, said Emma Witkowski, digital investment lead, West Coast & Atlanta, for Mindshare North America. So once the campaign has been sold, it gets handed off to a post-sales team that fails to deliver basics, like impressions and the deadline for going live, she said.

Read the entire piece in Digiday.