Excerpt:
Google is known for dominating search marketing, but Amazon is giving Google a run for the ad revenue thanks to the rapid growth of Amazon Marketing Services, Amazon’s search marketing platform.
Joe Migliozzi, lead for Mindshare’s commerce division Shop+ in North America, agreed that Amazon has been investing more resources into educating agencies and improving its advertising platform. “If we had the same search conversation a year ago, AMS was not this user friendly to media buyers,” said Migliozzi.
Read the entire piece in Digiday.
