Digiday: Amazon is targeting Google search budgets

By Yuyu Chen

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Google is known for dominating search marketing, but Amazon is giving Google a run for the ad revenue thanks to the rapid growth of Amazon Marketing Services, Amazon’s search marketing platform.

Joe Migliozzi, lead for Mindshare’s commerce division Shop+ in North America, agreed that Amazon has been investing more resources into educating agencies and improving its advertising platform. “If we had the same search conversation a year ago, AMS was not this user friendly to media buyers,” said Migliozzi.

Read the entire piece in Digiday.