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Adweek: Mindshare Hires New Chief Data Strategy Officer Away From Merkle

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Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

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AdExchanger: Basic Private Auctions Are ‘Going The Way Of The Dinosaur’…

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Awards

Mindshare wins big at The Drum’s Digital Trading Awards

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Business Insider: BuzzFeed News is partnering with Amazon to launch a…

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Digiday: How social listening platforms have evolved through consolidation

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Incrementality: The Key to Unlocking Marketing Effectiveness – Advertising Week

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Events

The Changing Face of Data & Advertising (and the Shift Towards…

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Mindshare

Mindshare Unplugged: Meet Brooke Altamirano

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Firefox Anti-Tracking Feature

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The Drum: MediaMath, Integral Ad Science, and Rubicon Project join Mindshare’s…

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eMarketer: Using Marketing Data For Merchandising

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Adweek: Mindshare Hires New Chief Data Strategy Officer Away From Merkle

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Excerpt: WPP media agency Mindshare hired a new chief data strategy officer to further integrate data and analytics into its media planning operations. Shane McAndrew comes…

Microsoft’s Project xCloud

Why marketers and retailers should warm up to heat maps

Ad Age: Spotify and Pandora Duke It Out For Podcasting Dominance

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Mindshare in the Loop is Mindshare’s North American blog site. Keep up to date with the latest articles, POVS, events and more.

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