This week, on Mindshare’s Culture Vulture Live: we’re looking at Beer Yoga, a new class where you use a bottle of beer as part of your yoga poses – and then of course drink it at the end. Beer Yoga follows a trend that we’ve been tracking at Mindshare called Mind(ful) Optimization. Watch the video to learn all about it, including the takeaways for marketers and brands.
You can check it out on Media Village as well: https://www.mediavillage.com/article/how-beer-can-help-you-find-serenity/
