CNBC: Google cracks down on ads tracking you across the web

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Excerpt: “What’s interesting is this seems like a first step, not just on Google’s part but as an industry as a whole, where they are giving a small amount of control to the consumer to be able to have some limitations on how [they] are being tracked,” said Joe Maceda, chief instigation officer at GroupM media agency Mindshare. “In the long run, this is likely simply a first step and eventually that will become the expectation.”

Fatemeh Khatibloo, an analyst at Forrester, said these types of changes are a way for Chrome to protect its market share against more privacy-conscious browsers. The Brave browser, for example, touts itself for blocking ads and website trackers.

Read the full piece in CNBC.