MediaPost: The Connected Everyday Shopper Show
The Consumer Electronic Show should now be called the Connected Everyday Shopper show, because the speed at which Internet of Things technology is converging into everyday products was front and center this year in Las Vegas. The driving forces…
CES 2018 Takeaways
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
Want more? Find the complete takeaways deck below.
CES 2018 Mindshare Insights by Mindshare North…
The Drum: CES isn’t about the hardware anymore
For marketers who have been enamored by the annual ceremonial unveiling of the latest gadgets, you might have missed a critical trend which has crept into the halls of CES: it isn’t about the hardware anymore.
Instead, it’s about the…
Media in Canada: CES shows the voice battle is heating up
Excerpt:
Devon MacDonald, chief strategy officer at Mindshare, told MiC that voice-enabled technology from Google, Amazon and their competitors are going to dominate consumer tech conversations “for a long time” because “voice has the opportunity to provide consumers with a…
CES Tour by Mindshare North America’s Life+
Rachel Lowenstein, Manager of Strategic Innovation, Life+, gives us a tour of the CES 2018 show floor!
AdWeek: 8 Under-the-Radar Tech Companies at CES That Brands Should Know About
Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and…
CES 2018, Global Point of View
Background
The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.
Details and Implications
As always, there was almost too much to take in…
The Must See at CES, Part 3
Mindshare North America is on the ground at CES 2018, and we’re asking our folks what they are most excited to see! This episode features Devon Macdonald, Dan Richardson, and Tiffany Ray.
Digiday: Google is using CES to catch up to Amazon in battle of voice…
Excerpt:
With marketers, the interest is high as clients ask for more information on how to approach Amazon’s Alexa and Google Assistant. For Mindshare North America, its conversations with both companies focused on case studies and best practices for voice…
Ad Age: 5 Things We Learned About Connected Home at CES
Excerpt:
Bad day? Your home is there for you
Smart devices get intimate details about the products we use and our preferences. Someday, they’ll likely be able to read the context behind our requests, and offer up suggestions. If you’re stressed, that…
AdWeek: 4 Marketers Share How GDPR Will Shake Up Brands’ Data Strategies
Excerpt:
Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data.
Rachel Lowenstein, manager of strategic innovation at Mindshare North America’s…
Interview: Play Ball
Advances in streaming tech and the demand for live programming have given viewers access to more sporting events than ever before. With so many more choices, will we see a flattening of sports viewership across sports, much like we’ve…
Latest
Broadcasting & Cable’s Top Media Planners and Strategists: Dan Eckrote
Broadcasting & Cable has selected Mindshare NA’s Dan Eckrote, Managing Director as one of its Top Media Planners and Strategists – a list that honors…
