AdWeek: The 22 Most Engaging Pieces of Brand Content on Social Media in 2017

By Sami Main

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This year, brands tried to utilize the popularity of emerging formats like video, and they kept politics in mind when creating assets while inspiring their fans through acts of social good.

Degree Men, #RedefineWhatsPossible

This 360-degree video invited fans to experience Curry’s time on the court as if they were right there with him. With 19,000 likes and almost 13,000 retweets, the video has been viewed on Twitter more than 13 million times.

Read the entire list in AdWeek.