Ad Age: Three Takeaways (And a Tip) from SXSW

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Ad Age looks back at SXSW this week, with a look at Elon Musk and the ethics of artificial intelligence, accountability for tech leaders, new developments for augmented reality, and more.

Excerpt: That point struck a chord with Mindshare Canada Chief Strategy Officer Devon MacDonald. He used the example of a session he attended on bots in mental health which discussed using artificial intelligence to guide people to actions that can alleviate symptoms of anxiety or depression.

“Information like that at the third tier is incredibly powerful. Right now, it’s being used for good,” he says. But he thinks there needs to be a recognition that the information could have huge implications in the future. “What are the safeguards or protections put in that information?”

You can read Ad Age’s full SXSW piece here.