Ad Age: Here’s Why SiriusXM Is Purchasing Pandora for $3.5 Billion

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Excerpt: Frank Puma, New York digital investment lead at Mindshare, says the SiriusXM deal for Pandora will provide marketers another data point to better understand consumers. “If Sirius can leverage Pandora as a platform for distribution, then they’ve finally found a way to deliver revenue and consumer experiences outside of the car,” Puma says. “And, Pandora has already been driving a presence for itself in the auto marketplace. So I’d say it’s an important and even necessary move for Sirius to thrive and provide subscriber growth.”

For more on this acquisition, read the full piece in Ad Age.