Press

Excerpt: Swiss International Air Lines debuted a web ad that uses augmented reality (AR) to show an immersive view of its new business cabin, according to a press release shared with Mobile Marketer. Smartphone users can navigate a computer-generated…

Excerpt: Swiss International Airlines has collaborated with media agency Mindshare and immersive interactive technology group Coffee Labs to create an augmented reality (AR) and 360- degree video ad campaign that gives audiences a preview of Swiss International’s inflight experience. The mobile WebAR ad unit does…

Excerpt: “I believe in the notion of personal primetime, and that serialized, episodic videos are more attractive to marketers than before — particularly for the marketer who is trying to reach a younger demo,” said Dominick Pace, director of digital…

Excerpt: “We all have our own set of data. We need commonality,” said Gibbs Haljun, total investment lead at Mindshare U.S. “Say what you want about Nielsen from a measurement standpoint, the reality is it is a common currency or…

Mindshare’s Alexis Fragale, Director, Insights, examines how the accelerated speed of culture impacts various industries, and how culture fatigue impacts marketers. Excerpt: But we’re in an age where emerging platforms and viral sensations die as quickly as they arrive. In the…

Excerpt: After attending NewFronts earlier this month, Mindshare North America partner and associate director of digital investment Alex Colcord said stats from some presenters about size, demographic reach and similar metrics weren’t too impressive.  “In way, shape or form, I’m…

Excerpt: Ikechi Okoronkwo, MD – marketing sciences, Mindshare USA, presented Mindshare India’s ‘fighting dengue with a dose of data doctors’ entry for Godrej at the I-Com Data Creativity Award in 2019.   Okoronkwo introduced the case by stating it had…

Excerpt: Back in October, charm company Pandora debuted a new collection—Reflexions—in its efforts to expand its portfolio of product concepts. The collection, which comprises a flat-style bracelet and interchangeable, clip-on charms, was the second new concept for the brand in 2018,…

Mindshare’s Jodie Huang, Manager, Consumer Insights, looks at marketers’ issues around income bias, and how advances in tech are leaving lower income groups behind. Excerpt: Society has always been divided into haves and have-nots, but as technology becomes more important in…

Excerpt: Condé Nast is still focused on its own websites and properties and the other social platforms, but audience sizes on YouTube are a bigger draw for advertisers looking to run digital video ads that are as close to the TV model…

Excerpt: What is the role of a media planner? Simply put, while the job of a creative is to come up with innovative campaigns, media planners decide where those campaigns will best achieve their objectives. Mackenzie Patterson, associate director at Mindshare…

A look at Upfronts week, with insights from Gibbs Haljun, Total Investment Lead, Mindshare U.S. Excerpt: But with so much time shifted viewing, schedules are less relevant. “Flow doesn’t really matter,” Haljun said. “With all the networks going to a 52…