Mindshare

Congratulations to the AXE team, winning in the Shorty Awards in the Consumer Brand category for the AXE THE LABEL program. Now in its 11th year, the Shorty Awards honor the best of social media by recognizing the influencers,…

Background: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. Details and Implications: The story, broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters, revealed Facebook is working on its…

Excerpt: Dan Richardson, director of the media-as-creative practice Invention+ at media and marketing services company Mindshare, said it’s more natural to hear ads in audio environments, which would be a logical place to get consumers acclimated to commercial messaging from…

NEW YORK—The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now new data from Mindshare U.S., the global media agency network that’s part of WPP, highlights…

Excerpt: Consumers have become nearly inured to pervasive product placement, from the prominent Lexus LC 500 in Black Panther to every character (and frame) in the Lego movies. But fashion, beauty and lifestyle brands are working with film in more subtle ways,…

Background: Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video. Details and Implications: Following the increased…

Last week, Bloomberg reported that Amazon is developing its own Alexa-enabled wireless ear buds – a significant move for sure. What does this mean for Amazon, and how do they avoid the missteps from the Fire phone? Mindshare’s Rachel…

The Virginia Cavaliers took home an epic championship last night, but they weren’t the only winners from March Madness. Degree Men stands for movement and needed a big breakthrough idea to keep fans moving all Tournament long. The team brought…

Excerpt: Simona Marmina, senior director of social for media agency Mindshare, echoed the desire for more details around brand safety but said the gaming platform seemed promising. “They obviously made it clear they have an advantage compared to other even pure-play…

Background: Snap Inc.’s first Partner Summit took place on April 4th in California, where the Snapchat parent company released a variety of features, products and updates to its platform. Details and Implications: Snap Games: A new gaming platform coming to Snapchat, which…

Excerpt: The Outline has been an interesting space for media buyers for its unique page layouts, “mobile-first approach and innovative ad units,” said Dan Richardson, director, Invention+, Mindshare, but its relative smaller audience “made it tough for buyers to make…

March Madness is my favorite time of year. It’s that magical time when the underdog beats Goliath, little known players conquer center stage, and upsets are the norm – making data geeks and odds makers continually scratch their heads. It…