SXSW Interactive is the “experience” festival, and Mindshare@SXSW discovers and deciphers the surprise and delight of the new start-ups, products, and platforms debuting each year. The Mindshare team fans out across Austin to bring back insights for our adaptive marketing ideas and culturally relevant learnings for our clients.


Your SXSW Rap Video, Courtesy of Mig Mora

Or as Ad Age put it in their SXSW live blog, SXSW InterRAPtive. Check out the video from Miguel Mora, Associate Director, Invention Studio, Mindshare North America, rapping about his time on the ground in Austin (scroll down to Wednesday, 10am).  

The United Nations of Innovation: Reviewing the SXSW Trade Show

I was told that everything is bigger in Texas, and let me tell you, the SXSW Trade Show was no exception. Walking into the space can be overwhelming – it’s a large convention room the size of a few…

Fly By From South By, Part 3

Mig Mora, Associate Director of Mindshare’s Invention Studio, chatted with Reddit CEO Steve Huffman above the evolution of online conversation, his ideal SXSW panel speakers, and how there is more to a person than their real world identity.

How close are we to reaching Westworld?

Truthfully, while at SXSW, I was expecting to hear about advances in robots and artificial intelligence that could drive our world much closer to the tech of the HBO show in a few years. But the reality was actually…

Fly By From South By, Part 2

Mindshare NA’s Mig Mora caught up with Lindsay Nelson, CMO of Vox Media, at SXSW. Vox Media, Inc. currently runs eight editorial brands: SB Nation, The Verge, Polygon, Curbed, Eater, Racked, Vox, and Recode.

Stop planning your life, and start living it

My biggest insight from SXSW? Stop planning your life, and start living it. I had an entire day planned – but if Elon Musk decides to do a pop-up Q&A session and you get a ticket to it, you go…

Fly By From South By, Part 1

While on the ground in Austin Texas at SXSW, Mig Mora of the Invention Studio caught up with Sebastian Tomich from the New York Times.  

Hey Google, Do You Understand What I Am Saying? Mindshare@SXSW

How we interact with computers has evolved a great deal and with the growth of Voice, it’s only gotten easier for the consumer to get what they want from their devices. Today, you can interact with a smart speaker…

Being Woke is Not an Adaptive Marketing Strategy: Mindshare@SXSW

Urban Dictionary defines “woke” as follows: “Although an incorrect tense of awake, a reference to how people should be aware in current affairs. ‘While you are obessing with the Kardashians, there are millions of homeless in the world. STAY WOKE.’" The first…

What is your dream SXSW panel?

What is your dream SXSW panel? We asked Kelly Garland, Marina Golden, Taylor Davis, Koby Leung & Mig Mora – who are all headed to Austin for the festival.  

Mindshare@SXSW: Our picks, tips, and tricks for navigating this year’s festival

SXSW returns to Austin on March 9, bringing together some of the brightest minds in technology and culture. More than just an ordinary marketing conference, SXSW looks at the impact of technology on society from every angle – the…

AdAge: SXSW Preview: A lot more than booze and tacos

Excerpt: Those who complain that navigating the conference brings on "South by Southwest fatigue might be doing the event wrong," says Mindshare Canada Chief Strategy Officer Devon MacDonald. "The content turns over and expands every year. There are 20 or…


Business Insider: Big brands including Mastercard, Visa, and Pandora are all…

Excerpt: Janet Levine, managing director of Invention+ at Mindshare, said that she had noticed a sizeable uptick in clients asking for audio strategies and…