Events

“Privacy is dead.” – One of the first things I heard walking into day two of the SXSW Interactive sessions. There are various programming trends at this year’s convention – automation is a big one. Everything from transportation and…

As first-timer at SXSW, I had some expectations about the speaker line-up and vibe of the entire conference. As soon as I landed in Austin, I was blown away by how large the event was. The festival is expected…

SXSW in Austin returns on March 8, bringing together some of the brightest minds in technology and culture. More than just an ordinary marketing conference, the festival looks at the impact of technology on society from every angle –…

Each year, Mindshare North America has a team of five Rising Stars who head to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the…

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do that it means that we need more data and more information from consumers from providers,…

Now that we’re home, recovered from Vegas and discussing the ramifications of autonomous everything, Mindshare’s Rachel Lowenstein, Associate Director, Strategic Innovation, Invention+, took a look at whether the CTA lived up to the promise for CES to be a…

NEW YORK / PR Newswire–Project YouDoYou, Mindshare North America’s and GroupM’s first-of-its-kind, teen empowerment initiative, fashion designer Rebecca Minkoff and global media company POPSUGAR are hosting an inspirational event to fuel positive, cross-generational conversation focusing on teen female activism. Fashion designer…

We talk to Brian Wong, Founder of Kiip, an in-app mobile advertising platform that uses moments to create meaningful engagement. We talk blockchain, what value is there in data sharing, and the importance of consumer loyalty. https://soundcloud.com/mindsharena/create-moments-engage-consumers

We’ve wrapped up the key takeaways from this year’s CES, taking a look at the main themes and the top areas of focus. Three key themes of this year’s show: Infrastructure On display were tech elements that will support and enable the…

Excerpt: "With products and pipedreams being showcased to over 180,000 attendees here are some major themes from the floor that stood out to me. Talk to Me. Voice based assistants exploded onto the market last year. This year and for…

Rachel Lowenstein, Associate Director Invention+, gives us a tour of the best highlights from the show floor at CES.

Over 180,000 attendees. 4,500 exhibiting companies. And all the potential makings of a flash mob in the dedicated Uber/Lyft convention parking lots (though sadly this was not executed on). In the midst of our Media Dystopia CES program, we surveyed…