Adweek: 5 Ways Artificial Intelligence Will Continue to Shape Marketing
Excerpt: The past year saw AI emerge as a necessity in the industry. In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways.
Holistic media buying
The fact that consumers habitually juggle content streams has long…
Campaign: A call to action around gender equality at CES
Excerpt: The biggest trend for marketers at CES this year isn’t around a new device, or how technology is impacting our day-to-day lives. Instead, it’s actually a call to action—an opportunity for the advertising industry to push for greater…
MediaPost: The Connected Everyday Shopper Show
The Consumer Electronic Show should now be called the Connected Everyday Shopper show, because the speed at which Internet of Things technology is converging into everyday products was front and center this year in Las Vegas. The driving forces…
CES 2018 Takeaways
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
Want more? Find the complete takeaways deck below.
CES 2018 Mindshare Insights by Mindshare North…
The Drum: CES isn’t about the hardware anymore
For marketers who have been enamored by the annual ceremonial unveiling of the latest gadgets, you might have missed a critical trend which has crept into the halls of CES: it isn’t about the hardware anymore.
Instead, it’s about the…
Media in Canada: CES shows the voice battle is heating up
Excerpt:
Devon MacDonald, chief strategy officer at Mindshare, told MiC that voice-enabled technology from Google, Amazon and their competitors are going to dominate consumer tech conversations “for a long time” because “voice has the opportunity to provide consumers with a…
CES Tour by Mindshare North America’s Life+
Rachel Lowenstein, Manager of Strategic Innovation, Life+, gives us a tour of the CES 2018 show floor!
AdWeek: 8 Under-the-Radar Tech Companies at CES That Brands Should Know About
Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and…
CES 2018, Global Point of View
Background
The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.
Details and Implications
As always, there was almost too much to take in…
The Must See at CES, Part 3
Mindshare North America is on the ground at CES 2018, and we’re asking our folks what they are most excited to see! This episode features Devon Macdonald, Dan Richardson, and Tiffany Ray.
Digiday: Google is using CES to catch up to Amazon in battle of voice…
Excerpt:
With marketers, the interest is high as clients ask for more information on how to approach Amazon’s Alexa and Google Assistant. For Mindshare North America, its conversations with both companies focused on case studies and best practices for voice…
Ad Age: 5 Things We Learned About Connected Home at CES
Excerpt:
Bad day? Your home is there for you
Smart devices get intimate details about the products we use and our preferences. Someday, they’ll likely be able to read the context behind our requests, and offer up suggestions. If you’re stressed, that…
Latest
Facebook’s F8 Developers Conference
Background:
Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world…
