Press

Excerpt: To do this, Mindshare built its own internal tool called Synapse, which houses and organizes reporting from all attribution models. Once the insights are incorporated into the tool, Mindshare and its clients have access to both a holistic and…

Excerpt: “While the increase has definitely led to more available influencers to work with, brands need to be careful,” said Jessica Dooley, US social practice lead at Mindshare. “The emergence of influencer marketing into a scalable channel has increased a…

A look at how media buyers evaluate the numbers the platforms report out, like monthly active users and monetizable daily active users. Excerpt: Buyers look at demographics, like age, location, household income and interests, and if they can reach them through…

Excerpt: “Are there publishers who point to another publisher or platform’s challenge in their pitch and say it’s something that they’re better at? Yes — but that’s just how pitches work,” said Rollheiser. “This is an extremely competitive landscape…

Congratulations to our own Joey-lyn Addesa, Managing Director, Strategic Planning – she’s been named a finalist in Ad Age’s Creativity Awards, in the category of Media Planner of the Year! As Ad Age puts it, the contenders in this category…

Excerpt: Church’s Chicken, the fried chicken brand, has unveiled a new tagline; ‘Bringin’ That Down Home Flavor’ as it attempts to have its “biggest year ever.” Released this week across an integrated marketing and branding campaign, developed by Wunderman Thomson’s Atlanta…

Excerpt: The campaign is specifically aimed at U.S. travelers, who take vacation substantially less than European counterparts. Another spot emphasizes that consumers can book first and ask their boss later–illustrated by a shot of a tired employee scrolling through work emails then clicking on a Booking.com…

Excerpt: Dedicated to provocation with purpose, Powers works with Chanel and a cross-discipline team at Mindshare on media strategy, innovation and execution. How motherhood helps her succeed at work: “Motherhood inherently comes with a whole other level of patience, empathy and compassion….

Excerpt: Haljun said one of Mindshare’s priorities in 2019 is to rotate employees through both video and digital investment teams so investment teams are chock-full of people with cross-platform experience. “What it really comes down to is that you need to…

Excerpt: Janet Levine, managing director, invention+, Mindshare, said the platform was intriguing because of its ability to reach teens and build long-term brand loyalty. “You’ve got a Gen Z demographic that marketers want to reach—one that can be difficult to reach…

Excerpt: Agencies said proximity to Amazon’s offices doesn’t influence how much they spend on advertising. "When you have more face-to-face meetings, that obviously helps build a relationship with the agency and client," said Jeff Malmad, executive director and lead of Shop+…

For their latest report, eMarketer profiled our advanced attribution work. Mindshare’s Ikechi Okoronkwo, Managing Director, Marketing Sciences, explains how we’re bringing a more holistic view to our clients by linking brand equity with sales outcomes. Excerpt: The agency knew this effort could…