SXSW 2017

SXSW 2016

The Mindshare@SXSW team reports from on the ground in Austin to distill the top events, trends, and emerging topics during the festival for marketers—from data and wearables, to new sensory experiences and Adaptive Marketing opportunities. SXSWi is a launching pad for new creative content and a forum for discovering what consumers will be talking about in the next year. Our goal is to spark new ideas, industry conversations, and ensure our clients are on the forefront of cultural connectivity with their audiences.