Mindshare Canada's Alana Diehl shares her thoughts on the festival, including what technology and media have the brightest future in advertising.
GeoMarketing spoke with Mindshare's Charlie Legg to get his thoughts on SXSW and what technologies are actionable for brands exploring the Internet of Things, AR, and more.
At SXSWi, Mindshare’s Alana Diehl and Gabriella Kaplan interviewed Jerry Media's (also known originally as @FuckJerry) Mick Purzycki and James Ohliger for insights on social metrics and ROI, and more.
From marketers to developers, publishers to neuroscientists, SXSWi had a diverse group of attendees and speakers. Rachel Lowenstein lays out some of our highlights below.
At SXSWi, Mindshare’s Gabriella Kaplan sat down for a Q&A with Ben Lerer, CEO of Group Nine Media (which owns brands including Thrillist, NowThis, The Dodo and Seeker). Check out Lerer’s thoughts on influencer marketing, content distribution, and more
SXSW Interactive had something for everyone. From AR to AI, data visualization to interactive surfaces, this special edition of our SXSWi Nightcap series has four of our team members share their biggest takeaways from the festival.
Good morning, Austin! The week has flown by and we are on our last day of SXSWi. Alana Diehl shares the final set of sessions to check out today.
From drone racing to LGBT equality, IBM's Watson to Mark Cuban, our SXSWi team shares their favorite sessions from the festival.
Greetings from day six of SXSW! Interactive week is sadly coming to a close, but we were still able to squeeze in a bit more learning. From neuroscientists to Nickelodeon, Gabriella Kaplan shares her insights from the day.
What industry will autonomous living disrupt next? What's one tech trend that marketers aren't paying enough attention to? Hear from Devon MacDonald, Chief Strategy Officer for Mindshare Canada, out in Austin to get his take.
We're on day six of SXSW and the Interactive space is starting to wind down, though excitement is still in the air. From interactive art, to puppies at the Trade Show, Alana Diehl gives us the scoop on what to see today.
On Pi Day, Alana Diehl gives us the scoop on what happened at SXSW today - from the business of creating hilarious content, to insights from the one and only Kesha.
The sun is shining, the birds are singing, and we’re ready to take on day five of SXSWi! From addressable TV to zero gravity, Gabriella Kaplan shows you what you can see today.
Data meets beauty, music meets cause marketing, and The Office meets VR: we asked our Mindshare@SXSWi team to tell us, "If you could program your own session at SXSW, what would it be?"
On day four of SXSWi, Amanda and Rachel decided to hit the Trade Show floor to discover what up-and-coming technologies and concepts they can bring back to our Mindshare clients.
Good morning from the bat city! As more film and music folks roll into town for their respective festivals, there are still plenty of Interactive sessions and brand activations to check out. Aydin Abdollahi gives us a preview.
From VR in sports, to the future of luxury, and more, Charlie Legg gives us the recap of day three at SXSWi.
#TeamMindshare is ready for another day running from session to session, house to house, and even a tour of the trade show! There’s some major panelists today (celebrities, investors, politicians..) - Rachel Lowenstein gives us the scoop.
Despite some rainy conditions in Austin, there were numerous shining moments from SXSWi day two - from Mindshare's own Amanda Hechinger speaking on a panel, to interviewing GroupM's chief innovation officer Cary Tilds, and more.
Where is mobile messaging and AI going next? And what should brands take away from the heavy focus on politics and tech for social good at SXSWi? Mindshare's Rachel Lowenstein interviewed The New York Times' Marc Lavallee, Executive Director, Story[X] out in Austin to get his take.
Good morning, Austin! We’re on to day two of SXSWi today, and the city is buzzing. Mindshare's Alana Diehl gives you the lowdown on sessions, branded houses, and more.
A trip to Mars, social media advice, and more: Mindshare's Aydin Abdollahi gives us the highlights and insights from day one at SXSWi.
It’s the first day of the 2017 SXSWi festival here in Austin, TX and Mindshare's Charlie Legg has the download on what to see.
On this week's episode of Culture Vulture Live, Rachel Lowenstein takes us inside SXSW Interactive - a festival that's at the epicenter of technology and culture. Here's a few key themes to look out for this week - everything from the world of autonomous living, to the future of retail, and more.
Mindshare's Amanda Hechinger gives us a preview of three key trends at SXSWi 2017 for marketers: the world of autonomous living, mixed reality, and the intersection brands and politics.
Coming to SXSW Interactive? Let Mindshare be your guide. We've curated a list of recommended sessions for each day (everything from AI to mixed reality to gaming and more), transit options, restaurant ideas, and key advice on how to navigate the festival.
The Mindshare@SXSW team reports from on the ground in Austin to distill the top events, trends, and emerging topics during the festival for marketers—from data and wearables, to new sensory experiences and Adaptive Marketing opportunities. SXSWi is a launching pad for new creative content and a forum for discovering what consumers will be talking about in the next year. Our goal is to spark new ideas, industry conversations, and ensure our clients are on the forefront of cultural connectivity with their audiences.
A look back at six key themes from SXSWi 2016, with insights on everything from Generation Z to Virtual Reality to Emojis (and the evolution of our language), and more.
Chrissie Hanson explores three of the world's passion points at SXSWi: music, film, and design (with a twist). See her takeaways on each, including insights on the science of color and why filmmakers don't like the c-word (content).
Witness the "digital abiogenesis" - life arising from digital matter. Elliot Nam recaps the final day of SXSWi, with insights on new startups, the evolution of language, retail innovation, and more.
Take a tour with Mindshare as we explore SXSWi's trade show, from companies in 3D printing to education to wearables and more. Hear about the next industries that are ripe for disruption.
It's the last day of SXSWi, and Kristen Hogan has today's top must-see sessions for you. Plus, check out the Spotify House for live music, and hit up some of Austin's other non-SXSW sites while you're still here.
From 3-D printed food, to VR cycling, to the human behaviors that make content go viral, Ann Kelsey from Mindshare Content+ Entertainment recaps day four at SXSWi.
If you could run your own session at SXSW, what would it be? For Chrissie Hanson, our West Coast Head of Strategy, it would be on 'Sonic Architecture' - mapping out the role of audio and music for brands. Learn more about it here - and what she plans to do differently when returning from SXSWi.
Who says you can't enjoy Mondays? Get ready for day four of SXSWi: from panels on food and wearables, to the Mr. Robot ferris wheel, Elliot Nam has your must-sees for today.
Put the forbidden 'M' word aside, and read about Generation Z. Mindshare's Alexandra Spaseff recaps day three of SXSWi, with insights on the importance of human touch in technology, how VR can provide social good, and more.
Too often, brands think about what they're doing and how they're doing it, but not the why: David Shing, AOL's Digital Prophet, talks about brand DNA, engagement, and niche vs. mass. Plus, hear his take on the new dynamic of SXSW.
From VR to AI to 3-D printing and more, Chrissie Hanson, our Head of Strategy for the West Coast, explores the future of retail at SXSWi. Check out her key takeaways, and see why one speaker is against the word "retail."
It's 85 and Sunny today with a touch of Willie Nelson and Friends at SXSW Interactive: Day 3. Jason Maggs highlights today's top festival picks, from cyberfeminism to Gen Z, today's accelerator, and more.
Kristen Hogan, associate director, shares her wrap-up of day two of SXSWi and highlights the best of SXSWi Accelerator.
Photo by Tim Strauss
Experience #SpeakBeautiful Effect at SXSWi and how they're using Tweets about beauty and body to change the conversation.
Brands are only ever one swipe away from being irrelevant. Chrissie Hanson, our Head of Strategy, West Coast, explores media evolution, data, and the value of doubt, on the ground at SXSWi.
Rub your eyes, pop some Advil, and prepare for the madness of SXSW Interactive: Day 2. Alexandra Spaseff higlights today's top festival picks, from the linguistic secrets of emojis to lessons from BuzzFeed, The Guardian, and more.
Emma Witkowski, our west coast digital investment lead, shares her wrap-up of day one of SXSWi and gives us the scoop on body hacking (yes, that's a real thing), the future of robots, IoT, and more.
IoT and the future of advertising: Kiip's CEO Brian Wong explores the concept of "connected moments" across apps and connected devices. Plus, get his thoughts on the next industry that's ripe for disruption.
Today, on Mindshare's Culture Vulture Live: we're looking at how predictive technologies are changing the healthcare space and making a splash at SXSW. From IBM Watson Health, to Google DeepMind, to Sentient's AI 'nurse' (which detects sepsis in advance), check out the latest cutting-edge activations in data and AI. And, how brands should stay on top of it.
Mindshare is on the ground at SXSWi 2016, with daily videos, recaps, tweets, and more! See what Jason Maggs, Emma Witkowski, and Alexandra Spaseff are most excited about in Austin - from the robot war to retail culture.
Welcome to day one of SXSW Interactive! From AI to IoT, day one is all about the future of now - you won't hear the word "gimmick" uttered on the floor of these sessions. Ann Kelsey presents the highlights.
This week, on Mindshare's Culture Vulture Live: 33,000 people are about to take over Austin, TX for SXSWi. Jason Maggs in our Invention Studio previews the festival with a look at three key themes: the intersection of politics and digital, the changing world of retail, and experiential content.
Forget Android vs. Apple; check out the flood of sessions at SXSWi on androids vs. humans. From digital storytelling to the shoppable world and more, Jason Maggs in our Invention Studio previews this year's key themes for marketers.
Coming to SXSW Interactive? Let Mindshare be your guide. We've put together a list of must-see sessions, top restaurants, transit tips, and more. From panels on the Internet of Things to info on Austin's bat colony, we've got you covered.