By Joe Maceda, Managing Director, Invention Studio
Today is certainly not a day of rest in Austin, because it's day three of SXSWi 2015. As usual, the day is loaded with sessions both enlightening and informative, with a healthy dose of fun mixed in throughout.
Here's a selection of today's best bets:
Storytelling with New Screens
9:30am at the Austin Convention Center (Room 12AB)
USC's Annenberg Innovation Lab (a media think-tank in the heart of LA) explores what the advent of new technologies means for the future of storytelling. Don't be fooled by their academia credentials - these guys are actively creating entertainment in new mediums like 3D printing and "smart homes," so their insights are sure to be thought-provoking.
Athletes and Musicians Direct-to-Consumer Media
11:00am at the Four Seasons Hotel (Ballroom CD)
Fascinated by the unprecedented access social media gives us to celebrities? Amazed at how quickly new-media superstars are created? This #SXSports panel touches on both of those topics while bringing some new-media star power to the stage with a professional Ultimate Frisbee star and Vine musical sensations Jack & Jack.
Go Out of This World with an Astronaut
12:30PM at the JW Marriott Hotel (Salon 3)
You'll likely never have a better chance to meet someone who has actually been to space. Recently returned NASA astronaut Reid Wiseman is featured in this session, where he'll discuss his time among the stars and how he and NASA use social media.
9:00am-5:00pm @ East 5th and Lavaca
It's March, but winter is has come to town. Game of Thrones might be the only media property that can dominate pop culture while still feeling perfectly at home in indie-minded Austin. At this immersive exhibit, visitors get to enter the world of HBO's hit show, including a Blue-tooth powered sword-fighting simulator.
Flaming Lips & Future Islands
9:00pm @ Moody Theater SXSW
The big musical event of the day, Spredfast and Viacom Velocity are making sure Sunday goes out with a bang: The Flaming Lips and Future Islands will be taking the stage. If you can get on the list (or have sprung for the Platinum badge), this is one not to be missed. Why? Because it's The Flaming Lips!
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