Wake Up Austin: Saturday, March 14

By Casey Steinberg, Partner, Director, Strategic Planning Mindshare

Morning Austin, and welcome to day two of SXSWi 2015.  Today is going to be chock full of information and companies you may have never heard of.  Why?  It’s the start of the SXSW Accelerator Pitch Series.  This is THE series at SXSW that helps uncover new startups.  It begins today at Hilton Downtown Austin (500 E 4th St), culminating in the awards ceremony tomorrow at 7pm.  Today is your chance to see the 48 finalist companies across categories: technologies spanning smart data, entertainment and content, digital health, social networking, wearables, and more.

SXSW Accelerator: Day 1

  • 11am: Social Technologies 1 (Salon G), Enterprise and Smart Data Tech 1 (Salon F), Wearable Technologies 1 (Salon J)
  • 12:30pm: Social Technologies 2 (Salon G), Enterprise and Smart Data Tech 2 (Salon F), Wearable Technologies 2 (Salon J)
  • 3:30pm: Digital Health and Life Science 1 (Salon J), Entertainment and Content Tech 1 (Salon G), Innovative World Technologies 1 (Salon F)
  • 5pm: Digital Health and Life Science 2 (Salon J), Entertainment and Content Tech 2 (Salon G), Innovative World Technologies 2 (Salon F)

If you find yourself in the startup village all day and want to know what else is going on at SXSW, take a break and head over to the listen to the SXSW Daily Recap.

SXSW Daily Recap:
12:30pm at the Austin Convention Center, Ballroom F

A quick view of the top trending topics at SXSW Interactive over the last 24 hours.  Industry experts discuss the event's most newsworthy speakers, stories, and emerging themes.

Another event to earmark for the day is WPP’s Stream SXSW 2015 event:
1:30-4:30p at Searsucker, 415 Colorado St

This event will introduce you to a mix of 100 leaders and rising stars from the WPP group, partners, and friends.  It’s an opportunity to have 1:1 discussions with key partners and debate the future of digital.

When all the sessions have ended, what better way to wind down the day than with live music and craft cocktails? Head over to FyreBash 54 @ SXSW (9pm @ Speakeasy: 412 N. Congress Ave) - a free event.

If you haven’t already, make sure to follow us at @Mindshare_NA on Twitter to stay on top of our top picks and day’s learnings.