Austin has treated the Mindshare team very well at SXSWi – we’ve learned and shared heavily. As the team looks back at the past few days, there’s a few constant themes that have emerged. Below is a top line list from what I saw today and during the past week – stay tuned for a more comprehensive summary coming soon from our Mindshare@SXSW team.
The movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this marketing ploy smart or sneaky? Mindshare's Joe Maceda weighs in.
t’s the last day at SXSWi, but before riding off into the sunset, Tuesday ushers in a few last informative sessions, the start of the highly anticipated music festival, and St Patrick’s Day.
This year, SXSWi has DOUBLE the amount of startup related programming as it did in 2014. It's hard to believe given that the entrepreneurial spirit is nothing new and the conference hasn't delivered many breakout stars in the past few years. But it seems like SXSW programmers are intent on changing that.
The Mindshare team sits down with Pandora's Lizzie Widhelm, SVP of Ad Product Strategy and Sales. Hear what she has to say about the power of audio ads, and get her POV on Adaptive Marketing - why it's actually a people issue.
Morning y'all - today is day four at SXSWi and there are no Monday blues in sight! We’re looking forward to another day of informative sessions and exciting brand activations. Be sure to check out the following
Day three at SXSWi was just as packed as the rest. But one of the great things about an event like this is that in between all of the running around for sessions, you can grab a portable charger from a Mophie-branded St. Bernard, have a seat on the Iron Throne with HBO, and even join Hootsuite's pedi-cab bus.
The Mindshare team talks to Gene Gurkoff, the founder of Charity Miles (winner of SXSW People’s Choice Award in 2013). Hear from Gene on why SXSWi is a chance for the little guy to shine, and what companies he wants to learn from while he's here.
Today is certainly not a day of rest in Austin, because it's day three of SXSWi 2015. As usual, the day is loaded with sessions both enlightening and informative, with a healthy dose of fun mixed in throughout.
Mindshare NA's Yvonne Williams shares her insights and takeaways from day two of SXSW Interactive - including the need for authenticity and not chasing first clicks.
You can learn a lot about Adaptive Marketing from politicians. See why - and hear why one speaker says this is the era of A/B testing - in our second SXSWi video interview, featuring Alexis Fragale, Lillian Brown, and Joe Maceda.
Morning Austin, and welcome to day two of SXSWi 2015. Today is going to be chock full of information and companies you may have never heard of. Why? It’s the start of the SXSW Accelerator Pitch Series.
Mindshare's Joe Maceda shares his insights and takeaways from day one of SXSW Interactive - including how and why the line dividing brands and content producers is dissolving.
What can brands take away from SXSW? And how does Adaptive Marketing come into play? Hear from our own Lillian Brown and Joe Maceda in the first of our SXSWi video interview series.
It’s day one of SXSWi 2015. Today’s mantra, in true Texas form, is “Clear Eyes, Full Hearts, Can’t Lose.” Mindshare is setting out to take it all in and see what this year’s conference has in store for us. There are lots of questions we’ll be looking to answer over the coming days: Will there be a breakout startup star? What is the role of brands on-site? How will SXSW differentiate itself from CES? And so on.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've got tips on transportation, dining options, and most importantly of all: recommendations for the sessions you shouldn't miss.
If you were intrigued by the technology from the Consumer Electronics Show or Mobile World Congress, you’re in luck: SXSW 2015 promises to further accelerate those emerging trends, particularly the latest in wearables, sensory experiences, big data and more. The unique thing about SXSWi is its tendency to bring in both emerging and established companies to demonstrate how they overlay content with these tech trends – in doing so, they illustrate how brands are using technology to best engage an audience among an ever-changing digital landscape. By Casey Steinberg and Yvonne Williams of Mindshare