LAND ROVER UNVEILS NEW PREMIUM COMPACT DISCOVERY SPORT AND LAUNCHES “GALACTIC DISCOVERY” WITH VIRGIN GALACTIC – AN ADVENTURERS’ COMPETITION FOR A TRIP TO SPACE
September 2, 2014 – Today Land Rover unveiled the 2015 Discovery Sport, the brand’s new premium compact SUV and first of the new Discovery family of vehicles, in a video hosted on LandRoverUSA.com. The new Discovery Sport debut video, shot at Spaceport America, New Mexico, was released in conjunction with the announcement of the Land Rover “Galactic Discovery” competition, offering groups of aspiring astronauts a chance to win a once-in-a-lifetime trip to space with three friends for the ultimate adventure.
Phil Popham, Jaguar Land Rover Group Marketing Director, said, “Only Land Rover could offer this incredible opportunity: the chance to win the most spectacular group journey of a lifetime. Our heritage is rooted in adventure, exploration and a desire to go above and beyond, and nothing embodies this spirit of discovery more than a trip to space.”
Created to deliver a refined combination of capability and versatility in an efficient compact SUV, the Discovery Sport features a 240hp turbocharged 2.0L engine with a nine-speed automatic transmission and standard four-wheel drive packaged with “5+2” seven passenger seating. From a design perspective, the Discovery Sport defines the new Discovery family with optimized volume, proportions and stance. Its design and engineering result in a dynamic profile and excellent interior space featuring high-quality materials, elegantly integrated storage solutions and a Sports Command Driving Position. Long-travel suspension and a new multi-link rear suspension allow the Discovery Sport to be comfortable and refined on-road, while retaining the breadth of all-terrain capability for which Land Rover is renowned.