by Larissa Faw
Mindshare has appointed Diana Gordon to the new position of director of Shop+, its dedicated retail and e-commerce unit.
Gordon will serve as the Chicago lead for Shop+, overseeing the unit’s expansion in that market. She will report to Joe Migliozzi, Managing Director and Global Shop+ Lead for Mindshare. She will also work with the other Shop+ offices worldwide, including hubs in New York, London, and Singapore.
Shop+ covers all forms of commerce, from exploring beacons in physical stores to the latest adaptive pricing and promotion technologies being used by online retailers.
Most recently, Gordon led the social media and search practice for Mindshare’s Chicago and Atlanta offices, working with clients such as General Mills, Kimberly-Clark, Abbott, John Deere, Intercontinental Hotels Group, and the United States Marine Corps.
"The work of Shop+ is becoming more important than ever for our clients,” says Migliozzi. “As we expand our team globally, Diana brings the experience, tenacity, and creativity to drive first-in-class solutions for our brands and grow Shop+ in the marketplace.”