Mobile Marketer: Jaguar Land Rover links banner ads to AR test-drive

Dive Brief:

  • Jaguar Land Rover enlisted augmented reality (AR) technology to provide an in-vehicle tour of its latest SUV. The AR feature, developed by U.K.-based Blippar, appears after clicking on a banner ad while using Android phones or Chrome and Firefox desktop browsers. An iOS version will be available in the next six months, Campaign magazine reported
  • The AR feature shows the view from within a Range Rover Velar SUV while using a smartphone camera. It doesn’t require the installation of a separate app, which would have been a “clunkier process,” Taylor Hoel, media specialist at Jaguar Land Rover North America, told Campaign.
  • Blippar, a tech firm based in London, and WPP’s Mindshare North America created the AR campaign for Jaguar Land Rover, which is the first company to use the technology. Dan Eckrote, director of planning at Mindshare North America, said the campaign is designed to help users explore the vehicle and drive orders for when the car goes on sale in August.