Digiday's Sahil Patel looks at the role of brand safety at this year's Digital Content NewFronts. Check out an excerpt from his piece below, featuring insights from Mindshare NA's Christine Peterson, Digital Investment Lead:
Buyers are not necessarily impressed by pitches that talk up a publisher’s advertiser-friendly environment. They already expect that and are more interested in what makes a particular media company unique.
“Of course, [NewFronts presenters] are going to talk about brand safety; they’d be remiss not to,” said Christine Peterson, digital investment lead for Mindshare North America. “But it’s not going to be an ‘aha! moment’ since that’s the expectation we have for every presenter. And it doesn’t mean we are going to flock to spending dollars in that space.”
For more, you can read the full article here: https://digiday.com/media/newfronts-publishers-see-opening-recent-youtube-facebook-ad-crises/