By Rebecca Sun
Mindshare Expands West
WPP media agency network Mindshare has hired Cheryl Idell to lead its West Coast operations. Idell, who worked closely with Disney in her most recent role as executive vp client solutions at Nielsen, will be based in Mindshare West Coast’s Los Angeles headquarters and also oversee its offices in Portland and San Francisco, which opened earlier this year. Idell started her career in media research for various advertising and media agencies in New York, and she previously held senior positions at 20th Century Fox, IAG Research (now Nielsen TV Brand Effect) and Initiative Media, where she served as executive vp, chief strategic and research officer.