Jason Smith is boomeranging back to MindShare North America joining the Chicago office as Senior Partner, Managing Director, Digital Investment. Smith will lead the agency’s Digital Investment Group in Chicago, with responsibilities for digital trading and investment for such clients as General Mills, American Family Insurance, Kimberly Clark and others.
A 13-year industry veteran, Smith was previously VP of Digital Media Activation at Horizon Media where he led the agency’s digital strategy, partnership development, and training/education initiatives. He reports to Jonathan Hsia, Managing Partner, Head of Digital Investment, Mindshare NA.
“Jason has a fantastic track record for generating creative media solutions and driving results for performance-oriented accounts,” says David Adelman, Chicago Office Lead, Mindshare NA. “We’re thrilled to have him on board, coming on the heels of tremendous growth for our Chicago office this year.”
During Smith's first tour at Mindshare NA he worked in out-of-home advertising. His expertise extends across programmatic, digital video, mobile, social, performance media, and integrated partner solutions.