Fast Co.Create: Stephen Curry Teams With Degree For Some Branded Bio Analytics

The deodorant brand launches MotionSense Lab site to showcases data and content about human movement.

By Jeff Beer

Even if you're not a fan of the NBA, chances are you've at least heard of the on-court exploits of reigning MVP Stephen Curry and his title-holding Golden State Warriors. Curry is largely credited with making quickness and long-range shooting more popular than the once-dominant dunk. Now deodorant brand Degree has teamed with both Curry and bio analytics firm Lightwave to launch a new site that showcases data and content about human movement.

The Degree MotionSense Lab, created by agencies Weber Shandwick and Mindshare Entertainment, will feature movement analytics of athletes, performers and fans. There's also a content series "Stephen Curry: Every Moves Counts" featuring never-before-seen data of Curry’s movement on the court such as peak velocity, alternating force of dribble, and vertical force. And during the NCAA March Madness Final Four tournament, fan movement will be tracked and the site will have post-game analysis and content of how fans moved during the games.

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