CBS: Do You Buy It? Men Spend More Than Women on Black Friday

By Dan Majka and Nicole Brewer

PHILADELPHIA (CBS) — It’s no secret: women love to shop. But who spends more on Black Friday and Cyber Monday shopping? The answer may surprise some people.

Tom Aleksiejczyk of Pennsauken, New Jersey was pretty certain about his answer.

“It’s women,” he proclaimed. Something Gabriel Adames of Mayfair was quick to agree to. “Women. Most definitely. They have the patience, they take more time.”

“They’re getting things for their husband relatives, children,” Aronissa Harris of Burlington Township, New Jersey chimed in. “I think the women are the ones making Christmas happen.”

According to a survey by Mindshare North America, men plan on spending approximately 69% more money than women on those two days.

“I didn’t think guys wanted to deal with the fuss and lines and fighting,” said Harris.

Mindshare NA surveyed nearly 800 upcoming shoppers for Black Friday or Cyber Monday to look at what, and why, people want to buy, what they want from retailers, where they seek discounts, and much more.

It found that men are more likely than women to know what they’ll spend. 68% of men who plan on shopping on Black Friday or Cyber Monday have a specific budget in mind, versus 55% of women.

According to the survey, men anticipate that they’ll spend $417, while women plan on spending an average of $247.

The majority of male shoppers, 70% to be exact, say that they expect to find better deals in-store than online. That’s compared to 51% of female shoppers.

That also helps explain why 63% of male shoppers say that they do their holiday gift shopping during those shopping days, versus 49% of women.

One big factor for male shoppers spending more than female shoppers is what they’re buying. The survey found that men are three times more likely to purchase big-ticket items, like automobiles and auto parts (22% compared to 6% for women).

Perhaps to the surprise of no one, the biggest drivers for anticipated Black Friday and Cyber Monday spending are electronics for men and clothing for women.

So, the next time women get a reputation for being the shoppers. Just remember…the statistics show men spend more.

See the broadcast video here: http://philadelphia.cbslocal.com/2016/11/22/do-you-buy-it-men-spend-more-than-women-on-black-friday/