eMarketer: Cross-Platform Video Buying

eMarketer's new report looks at the growth of cross-platform video buying, and the opportunities and challenges for marketers and brands. As Mindshare NA's Emma Witkowski (Managing Partner, Digital Investment Lead, West Coast) puts it: “It all comes back to where your consumer is...Consumers own multiple devices and are using them simultaneously, so if a user is cross-platform, then an advertiser and brands should be as well.”

Hear more from Emma and other industry leaders in the full report here [Note: eMarketer login is required].

Posted on October 7, 2016 .