MediaPost: Mindshare North America Hires Two

By Amy Corr, MediaPost

Mindshare North America hired Eric Geiger as executive director and Scott Wensman as managing director. Based in Los Angeles, Geiger will lead the agency's work with Lionsgate, while Wensman will oversee clients such as Nordstrom, Campari, Nature Made and ARCO, among others. Both reporting to Cheryl Idell, west coast lead of Mindshare.

Geiger most recently served as senior vice president, managing director at Horizon Media, where he led the STX Entertainment account. Prior to that, he led the LA office of Moxie. Before that, he served as executive vice president, managing director at Omnicom Media Group, where he led the agency's work with Warner Brothers Entertainment.

Wensman most recently served as group media director at Team One, leading the agency's work with Lexus and PIMCO. Prior to that, he served as group director, digital at OMD, where he led digital, mobile, search and social media planning for Visa. Before that, he was vice president, media strategy at IPG Emerging Media Lab.

"Eric and Scott are two tremendously talented leaders," said Idell. "Each of them brings their own varied industry expertise, but they both share a passion for driving provocative ideas, launching agile executions for brands, and developing strong teams. Their appointments are another stepping stone in the growth of our LA office, and for the agency's adaptive marketing mission as a whole."

Originally published on MediaPost.