We're excited to announce that our Data Bytes program has been honored by Adweek with a Project Isaac Award! The Project Isaac Awards celebrate industry-wide invention and innovation; the Data Bytes program was awarded in the Mentoring category.
Having just completed year two, Data Bytes was conceived to help solve an industry problem: the need for more data scientists. In fact, statistical analysis and data mining skill sets topped LinkedIn's "25 Hottest Skills That Got People Hired in 2014." But those individuals often don't think of advertising as a career. Instead, they gravitate towards fields like consulting, finance, programming, and engineering.
Read Adweek's write-up below to see how we tackled that issue - and learn more about year two in another blog post here. Plus, this award comes on the heels of another Adweek honor for Mindshare: Media Plan of the Year. Read about that one here.
In Search of Ad Quants
Data Bytes Program / Mindshare
In order to swell its ranks of data-adept marketers, Mindshare undertook a recruitment drive of data-science and mathematics talent. The Data Bytes mentoring program recruited 17 university students for its New York and Chicago offices to learn specifically about marketing sciences.
With diverse majors such as computer science, economics, industrial engineering, mathematics, management information systems and psychology, the students spent eight weeks participating in custom-designed lab sessions with The Loop, Mindshare's adaptive marketing engine—finding correlations and patterns within various sources of data. This summer, Data Bytes began its second year, with more than 1,000 applicants vying for the spots. —Marty Swant