Media in Canada: New chief strategy officer at Mindshare

By Sonya Fatah

Mindshare Canada has made two high-level hires, naming Devon MacDonald as its new chief strategy officer and Caroline Breton as a managing director.

MacDonald takes over from Jake Norman, who left the agency in May to become the head of agency development at Facebook Canada. His role is slightly different than Norman’s because it focuses exclusively on strategy.

Karen Nayler, CEO at Mindshare Canada, says that distinction is key to keeping the agency focused on strategy in today’s changing landscape.

“It’s really important so that it allows us to then be very agile, not be distracted, and focus on the things that are important to clients’ brands,” she says. “That takes a strong strategic foundation.”

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