Mindshare North America appointed Rolf Olsen as chief data officer. Mr. Olsen will lead the agency's marketing sciences group, and will drive new tools and data partnerships for the Loop, Mindshare's adaptive marketing engine. Mr. Olsen joins the agency from iProspect, and has run marketing sciences teams across Carat, Copernicus and iProspect for the past seven years.
Wielden & Kennedy Tokyo appointed John Rowe as the agency's managing director. His appointment completes the management team for W&K's Tokyo office and replaces Blake Harrop, who moved on to join W&K Amsderdam as managing director. Mr. Rowe joined W&K Portland in 2005, and held a lead account management role for global brands, including Starbucks, Heineken, Target, Powerade, Facebook.
Walton Isaacson appointed Kirsten Atkinson as VP-media and branded integration. She comes from Team One, where she was media director. Ms. Atkinson, who began her career at Starcom Worldwide as a media planner on Procter & Gamble, was selected as a 2014 Ad Age Media Maven. She is also a co-founder of ADCOLOR in Los Angeles and a board member of ThinkLA's MAT (Multicultural Advertising Training) program.
Cox Target Media hired Jim Hackett as sales director. Mr. Hackett will be in charge of developing company's portfolio of over-the-counter (OTC) brand partnerships, and represent clinical trial material (CTM) to the OTC pharmaceutical industry. Mr. Hackett spent 12 years at Parade magazine, holding positions as senior VP-integrated solutions and senior VP-sales, marketing and research. Prior to that, he was VP-advertising sales at Gannett/ USA Weekend. Mr. Hackett has also served on the board of directors at Consumer Healthcare Products Association (CHPA).
Read on Advertising Age: http://adage.com/article/people-players/rolf-olsen-joins-mindshare-chief-data-officer/297605/