Leading marketing and advertising publisher MediaPost today named Mindshare North America, the global media agency network that is part of WPP, as one of its 2015 Agency of the Year winners. Mindshare NA was chosen as Social Agency of the Year, and will be honored at a special ceremony in New York on January 21.
Mindshare NA's win is in large part due to the success of The LOOP, the agency's adaptive marketing operating system. Launched in 2014, The LOOP leverages real-time data and insights to drive real-time actions and media investment decisions across digital and offline channels. Featuring multiple screens that provide locally relevant data feeds and cultural context, Mindshare uses The LOOP in offices worldwide to create one focused team across client agency networks - bringing agencies and partners together to 'close the loop' on the P.O.E. model by focusing on adapting paid media.
The Agency of the Year win comes on the heels of numerous other honors for Mindshare NA. In the last few months alone, the agency was honored as MMA's Global Mobile Agency of the Year, a winner at both Adweek's Media Plan of the Year and their Project Isaac Awards, in addition to wins at Cannes Lions, the OMMA Awards, the Effies, and more.
Mindshare NA leaders have also received numerous personal accolades this year, including the AAF's Advertising Hall of Achievement, Adweek's Media All Stars, Broadcasting & Cable's Top TV Media Planners, Cynopsis Media's Top Women in Digital, and more.